Altrincham is Trafford’s largest town and the development of new stores and leisure operations together with refurbishments has all helped to bring a new vibrancy to Altrincham's town centre and attract more visitors. There are still a number of Town Centre Developments scheduled to take place, the building of a new hospital and a new interchange, plus the refurbishment of shops at the Stamford Quarter and Stamford House. All very exciting for Altrincham, which will compliment and add to the variety of shops and services within the Town Centre.

The opening of the 1st phase of the Stamford Quarter saw the first in town ‘Desire’ by Debenhams store, the 2nd phase of the development brought a bigger and better ‘River Island’ store and fashion retailers ‘H & M’ opening their store in the town. Altrincham has an interesting mix of Sport and leisure facilities, with an award winning multi-screen cinema and a temporary ice rink that provides community skating and is also home to Manchester Phoenix ice hockey team. The enhancement of Altrincham’s Charter Market and surrounding area have also helped Altrincham maintain its historic charm whilst embracing the 21st century with new landmark buildings and attractions.

The What’s On section not only gives details of forthcoming events in the town but also has information on special offers and promotional activities organised by Partnership businesses in Altrincham.

Whether you are a visitor, resident, regular shopper, worker or business in Altrincham, there is something for everyone from the relaxed and friendly atmosphere, great selection of shops and services, a whole range of food and drink outlets on offer, excellent leisure and sports opportunities and convenient access

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Whenever you visit, there will always be a warm welcome in Altrincham